To marry the digital and physical worlds through design is a dream brief for us. EAFC & FC Mobile 2nd Anniversery Event was exactly that. 

Slow Projects designed a unique kit designed for LAFC superstar, and EA ambassador, Son Heung-Min. Inspired by South Korean traditions and the impact of Son on the footballing world.

Services
Apparel Design
Product Creation
Influencer Marketing


Making this personal and representative of Son and the legacy he has left, not only for Spurs and the Premier League. But, across Asia, South Korea and embodying the concept of being more than a player.





We expanded across a number of routes, but settled on creating the pattern from scraps and recycled materials to create a tiger stripe pattern that represents strength and power within Korean culture. As well as the national teams badge.