We worked with Nike By You to create a bespoke workshop for their London members. Using defective stock, into one off and unique art pieces that give the material a second life and the Nike members a completely unique experience.
Offering people a chance to create something unique to them, from something they’re passionate about adds a depth to the connection between a brand and the customers that is so difficult to build, and absolutely invaluable.
In extension to our workshop we created a number of patches and prints to be used in the Nike By You section of the Nike London Oxford Circus store.
Pairs used in the samples for the workshop, were worn for a long time and hold a lot of memories. Giving them another life in the art adds another layer of emotion to the materials story.
