We're a creative studio reworking the future of fashion.
Fashion been positioned to be consumed, and discarded rather than cared for, loved and repaired. Consumers are starting to see through the veil, brands are playing catch up. We’re here to improve both to rework that future for the betterment of people and our planet.
How do we do that?
We work with our partners turning their waste into wonders. Unsellable excess, off-cuts, waste fabric and mistakes exists in their ecosystems and we transform it into experiences, and products. We do this very specifically as we believe that we need to play a little dirty to make a significant impact in the world. We work with these big brands like Nike, Umbro and Camper to amplify the voice and the conversation around sustainability in fashion and footwear. We can’t change things on our own and we embrace any improvement we can make.
Creating that ripple effect
From these learnings, we created ‘waste-less’ workshops. Where we come into businesses and companies and run workshops turning individuals well-loved clothing into one-of-a-kind bags, giving them a new perspective on whats around them and teaching them the basics of repair. We take the excess material from these workshops and quilting patchworks together to create jackets and shoes to celebrate repair and reworking. Creating a fully circular and zero-waste platform.
Ed Sonnex
FOUNDER & CREATIVE DIRECTOR
A letter from the founder
‘Hello! I’m Ed, a multidisciplinary designer having worked across branding, product design and advertising. Working as a creative lead at Apple, Saatchi & Saatchi, and Formula E, among others.
I had a great career in this industry. But, something never sat well with me. The better that I did my job, the more things that were sold and worse the effect that had on the environment. I was searching for a chance to solve that.
So I did the logical thing that everyone would do and I started making shoes. This is an exactly how this played out… but I'd always had a fascination with shoes and footwear since I was a kid, and I've been learning on the side how to make them and been given a whole new appreciation for materials and the time and effort that went into making something from scratch. I realised that the two parts of my life were starting to come together to give me purpose. This is where Slow Projects was born.’